Engage your followers
Use these tools daily, even if for short updates
When posting, use images, videos, and graphics when posting…helps attract attention
Be breif, to the point, but still with passion, avoid rambly posts or diary like entries
Mix up the kind of content you put on your site. Create tags for different types of content, job opportunities, interviews, videos, editorials, etc.
Comment frequently on blogs you visit
Be professional, humble, and thoughtful with your responses, don’t be afraid to be humble and ask for help
Remember the web is like a giant cocktail party, you want to present yourself well to others.
Seek good karma, promote others more than you promote yourself
Search Engine Optimization
Google search ranking
Use Googleblog search to do egosearches
Use Bing webmaster Tools to find out who is linking to your blog
Use Website Grader to see if Google thinks your site holds up.
Create a heat map of your site – not free
Add a Location
When searching in Google, people often add location information to searches that don’t provide the results they are looking for. You’ve probably done this yourself if you’ve ever searched for a local store you want to visit. For personal branding purposes, adding your state and hometown can help searchers find you more easily.
Last but not least, do not forget the media you are tinkering with is for social purposes.
Experience is the greatest tool you can use to achieve success in your field, not just work experience, but life experience. Don’t get too caught up in the technology, use it to create new social experiences. Consume experiences, not just other media. The exchange of ideas and human contact is there really is to life.