Step 7 – Create Awareness

Engage your followers

Use these tools daily, even if for short updates

When posting, use images, videos, and graphics when posting…helps attract attention

Be breif, to the point, but still with passion, avoid rambly posts or diary like entries

Mix up the kind of content you put on your site.  Create tags for different types of content, job opportunities, interviews, videos, editorials, etc.

Comment frequently on blogs you visit

Be professional, humble, and thoughtful with your responses, don’t be afraid to be humble and ask for help

Remember the web is like a giant cocktail party, you want to present yourself well to others.

Seek good karma, promote others more than you promote yourself

Search Engine Optimization

Google search ranking

Use Googleblog search to do egosearches

Use Bing webmaster Tools to find out who is linking to your blog

Use Website Grader to see if Google thinks your site holds up.

Create a heat map of your site – not free

Add a Location
When searching in Google, people often add location information to searches that don’t provide the results they are looking for. You’ve probably done this yourself if you’ve ever searched for a local store you want to visit. For personal branding purposes, adding your state and hometown can help searchers find you more easily.

Last but not least, do not forget the media you are tinkering with is for social purposes.

Experience is the greatest tool you can use to achieve success in your field, not just work experience, but life experience.  Don’t get too caught up in the technology, use it to create new social experiences.  Consume experiences, not just other media.  The exchange of ideas and human contact is there really is to life.

Step 6 – Organize and Link Your Social Network Sites

illustrator Kiesten Essenpreis

Make sure your social network sites are linked or listed to your blog(s), and vice versa.

Ask your friends to link their blogs to yours somewhere, they might do the same for you.

Put your blog URL on the signatures of emails, in print on your resume, business cards….anything

Set up an RSS feed that sends updates from your blog to all other social media sites, for example…Facebook, Linkedin, Blogger, etc

Set up Twitter pages to update Facebook pages, and vice versa.

Create a twitter feed “widget” on your blog or website, a Facebook feed (if your facebook and twitter are connected you may not need to stream both),

Create a bookmark list widget for your WordPress blog

Connect your Linkedin account to everything.  (Example)

Display your Behance content on Linkedin, Facebook, Twitter, and your blog

Keep researching more ways to sync up your sites together…it makes upkeep and content creation a lot less daunting….

Step 5 – Create Passports

Passports are accounts on other social media sites.  Having many increases your online footprint, improves Google search rankings if all linked together, and can be tied together in interesting ways.

Twitter – the ubiquitous microblogging tool.

Microblogging- Used for short updates, becuase peoples attention spans are forever shorter and we like to feel like we are a part of a conversation with our peers, but we may not want to sit down and focus long enough on long blog posts.

On twitter, you can get instant access to your audience you defined in step 2.

as for some other ideas…

Facebook, you may already have one, but consider adding a page for your business

Get a LinkedIn account for your professional network, you can join professional groups as well.

Get a Flickr account or a Picassa account for sharing photos of your business.

Have a visual portfolio of some kind?  Get a Behance account for showing your portfolio.

Get a YouTube account for video uploading of your work, or the work of others that inspire you. Build a channel and make play lists.

Get a Delicious account for allowing others to see your bookmarks, and for you to expand yours.

Get a account for more bookmarking on articles you like on the web.


Step 4 – Create a Blog

Create a blog,

Here are some free blogging sites to consider

and my personal favorite (due to ease of use, variety of themes and styles, and the ability to add plugins and integrate all my sites)

What’s the difference between and

More info in the support section

and finally….

Start blogging!

This is to help build your personal brand, but don’t forget to take things personally!

be yourself
provide value by sharing knowledge
create a tribe where people want to listen to you, not just a teacher speaking from a pulpit (emphasize a positive and passionate attitude)

If you can build a life out of your passions, you will never be bored with life.  You will always want to know more, do more, work harder, because it is towards a goal you have set for yourself.  Life and work will blur together, and while that might not be the life for everyone, I would rather always be engaged with life at the same level whether I am doing addressing my career or my personal life.

Step 3 – Define your visual identity

drawing by Hugh Macleod

Become a designer.

If this frightens you, check out Robin William’s book (not the actor) The Non Designer’s Design Book, Design and Typographic Principles for the Visual Novice

Also one way you can learn good web design is by looking at bad web design.

Look for repetitive design elements across your pages

  • Keep your profile pic the same across all sites. Check out Gravatar, a way to automatically use a default photo among blog postings.
  • Adopt a color scheme with all your blog themes and font choices
  • Design a logo, doesn’t have to be overly designed, just something that stands out and is appropriate to the content of your site, here are some tips


Step 2 – Define Your Audience

created by art director Marco Martins and creative director Rodolfo Sampaio

Where are people who are like me?  or at least of like mind?

Who are the most published, opinionated, provocative, respected people in your field?  Follow them on Twitter

still don’t know who to follow?  well keep searching

Using Twitter for Business


Subscribe to RSS feeds, and introduce yourself to an RSS reader that you can use daily.

What is RSS? (really simple syndication)

How to find RSS feeds?

Web Based RSS Readers

Mobile Based RSS Reader Apps

Listen to others in your area of expertise. Learn from them.

Listen to thought leaders in other areas, and see how their ideas apply to you.


Then, lastly register a domain name.

Step 1 – Define your brand

illustration by Kiersten Essenpreis

What is it you do exactly?

For some, this might be the hardest part, but if we don’t define this now, we may not be able to utilize the tools at hand in a more focused manner.

Sell the “big picture”, consider yourself a designer,  an advertiser, a salesperson, a manager….no need to narrow it down or describe every feature known to man about your product or service.